Search engine optimization is the process of improving the usability of a website's content for search engines in order to drive traffic by designing an article using specific keywords in the most search engine-critical locations.
There are many websites with quality content that are very attractive to visitors but fail to rank high on search engine results pages. This could be because keywords are not being used for important places, which is why search engines do not consider these websites to be important to visitors.
There are many factors that affect a site's search engine rankings. So, in order for your site to appear on search engine result pages, you need to learn SEO. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales.
The important areas for Search engines are given below.
- Domain name
- File and Directory name
- Title Tag
- Heading Tag
- Meta Keywords
- Meta Descriptions
- Hyperlinked text
- Alt attribute
- Content
Search engine optimization is a method of making your website search engine friendly and making it rank high in the search engines. The simple way to get a high page rank is to get links from other high-ranking websites related to your website. Most of the people who search for those topics will most probably visit the first few websites listed by the search engines instead of searching in hundreds of pages.
If you have a link from these websites then search engines think as a recommendation that your website has quality content...
The main reason we need to optimize our content is that these search engines are programs that follow a certain algorithm when they crawl to your website. Not every web page can be crawled and indexed so easily, these crawlers have limitations. This is why we need to optimize pages to make it easier for search engines to understand the essence of a web page.
So, basically, to optimize your website for search engines, there are two steps:
- Make your web pages crawler friendly so they can easily index your site and be noticed by search engines.
- Make your site popular by getting links from other sites linked to yours.
This is what SEO is all about.....................
Key Factors That Affect On-Page
Let’s look at the factors that affect on-page SEO and how these can impact your search engine rankings.
What are on page SEO factors?
1.Add a title tag
You will need this on every page of your site, as it will show search engines and your visitors what the page is about. It should be no more than 70 words and include the keyword or keyword phrase you want to rank for.
2.Write a meta description
This is not always needed and is often ignored by search engines. However, you can use it to explain in more detail what the webpage is about. Include the keyword or phrase within the description too.
3.Create sub-headings
These make your content easier to read, plus helps improve your search engine rankings. You can use them to add additional keywords and key phrases into your content. This shows the search engines that you believe to be important to your content.
4.Build internal links
This technique can be powerful and strong enough to rank individual pages without any external (off-page) SEO. Just put a link in your smaller articles to a longer, more authoritative piece of content. This helps the longer content to rank higher.
5.Use image name and ALT tags
Give each image on your website a name that includes your chosen keyword. When indexing the page, the search engines may rank these images when people search for that particular keyword.
6.Avoid over-optimizing
When creating content for your website, it’s important not to over-optimize the content. This means you will find it helpful to use your primary keyword sparingly, including related keywords and phrases. You may be able to rank highly for these other keywords as well.
7.Make your website mobile-friendly
These days, most searches and social media traffic will come from mobile devices. So, it’s important that your website works properly on mobile. If your website isn’t mobile-friendly, this will impact your user experience, and therefore your ranking signals, negatively.
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Key Factors That Affect Off-Page SEO
What are off page SEO factors?
1.You must build trust
Trust has become an important ranking factor. It shows the search engines that what you say is accurate and that visitors can trust your content. To develop trust, build high-quality backlinks from other trusted sources, and ensure that your content is high quality and accurate.
2.Build backlinks
Most SEO experts or bloggers get backlinks by building relationships with other websites. It’s crucial to avoid spamming your links or building them too quickly.
This could result in your website becoming de-indexed, which is essentially being banned from the search engines.
3.Get social signals
According to some SEO experts, getting likes and shares from social media may have an impact on your search engine rankings. Thus, it makes sense to create the most valuable content and share it with your social media accounts, where others might like and share it too.
Now that you know what on-page and off-page factors are affecting your SEO efforts, you can make any necessary changes to your website that will lead to higher rankings and sales...
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SEO takes time to work It's not maggi which takes 2 minutes. It won’t happen overnight and may take few weeks or a few months for you to see the fruits of your labor. However, this effort will be worth it once you’re continuously getting targeted traffic from the search engines, with the sales that come with it!
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