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The viral platform is perfect for increasing one's presence on the world wide web, increasing reach, and brand name awareness. Meanwhile, an Instagram account belongs to any good online marketing strategy.
Instagram is clearly working well for marketing. So the question is, Will you make it work for you?
You might already have an Instagram account going—and some marketing strategies you’re already using.
Before we begin to start up on Instagram it is important to think about the goal we are pursuing with our Instagram account. Are you after reach and awareness or about strengthening your presence? You can only post appropriate content when you know what you exactly want. What image do you want to present your company or about yourself? What is your philosophy?
How to Get More Instagram Followers: Growing your Instagram account.
The strategy for effective Instagram marketing is easily summarized in 3 points:
1. Orientation: What kind of posts are you thinking about? What impression should your account give to the users? Should the posts motivate, give a positive impression, tell a story? Become sure about your orientation. And in advance: No matter what direction you are choosing, make sure your content does one thing: Entertain!
2. Regularity: Only those who are constantly present, can leave a lasting impression in the minds of their followers. It does not help to come online once a month and upload 10 images consecutively. Many accounts fall by the wayside because they do not pursue a long-term strategy.
3. Interaction: In order to build your own Instagram community, the focus should be on interaction with the followers. Here it is not just about responding to their comments, but to involve them directly in the content. How you perform these interactions, you will learn later in the book.
2. Regularity: Only those who are constantly present, can leave a lasting impression in the minds of their followers. It does not help to come online once a month and upload 10 images consecutively. Many accounts fall by the wayside because they do not pursue a long-term strategy.
3. Interaction: In order to build your own Instagram community, the focus should be on interaction with the followers. Here it is not just about responding to their comments, but to involve them directly in the content. How you perform these interactions, you will learn later in the book.
How to Get More Followers on Instagram
- Marketing Is Not Everything -You Have To Find Your Right Audience
There are several ways to draw the attention of users to yourself. Again, you should first focus on your target audience and think about what characterizes them. Only then will you be able to act specifically to corresponding users.
Instagram bots take care of the activities of liking, following, and commenting. However, I advise you not to take this option into consideration. Instagram does not like it when forced likes are generated and recognizes corresponding activity. In addition, the only authenticity can make the right users to followers.
- Your Instagram profile - It's Matter
When it comes to your Instagram page, you can adjust little compared to your Facebook page. It is nevertheless important to have a profile that makes a good first impression and conveys your message clearly at first glance. Once a person clicks on your profile, they decide on the basis of the description and posts whether the content is relevant to them and whether they will follow you or not.
The name
At best, use your name or the name of your company, if it is available. If this is occupied, you should easily convert the name so that it is still immediately brought in connection with your business.
The profile picture
Profile pictures are displayed as a circle on Instagram. Make sure that in spite of the circle everything necessary is recognizable. Use your logo or an image of your face, which is clearly visible. Look directly into the camera. Take a 150x150 pixel image. people who only see your profile icon will click on your channel to make it easier to see. They see your content and might follow you.
The description
Briefly describes your business or service. Point out the added value for the visitor. Your message must be recognizable so that visitors will have an incentive to follow you. In this section of your profile, you can and should incorporate a link to your website.
Few Example of the well-optimized profile,
- Build your highlight reel- The Game
One of the most underutilized features on Instagram is the highlight reels.
But why is that?
You see, most people focus on spitting outposts.
And while that’s important as well, those posts end up drowning among the masses as time goes by.
Now, in case you don’t know what the highlight reels are, they are the story-highlights that appear right below your Instagram bio and above your posts.
You see, when new people discover your profile, what they do is skim, scroll, and scan.
𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗢 𝗕𝗘 𝗔 𝗣𝗔𝗥𝗧 𝗢𝗙 𝗧𝗛𝗘 DMJ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 💯💳 𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 Digital Marketing.
People are very guarded with their time, so they take a quick glimpse of your profile to determine if they’re interested in following it or not.
Having compelling highlight reels with astonishing cover images, catchy names, and in-depth content of who you are and what you do attracts more followers and also makes your profile look professional.
- Writing Eye-Catching Captions
If the caption underneath it is less than remarkable, your audience will not be tempted to engage with it. But how to write outstanding captions? Follow these simple tips below to avoid getting overwhelmed with finding the right words.
Take Your Time
The main purpose of your posts is to be engaging to users, especially with the new Instagram algorithm. When users visit the Instagram app, the top posts that they see are the ones that Instagram thinks they will find to be the most engaging. That should be a good reason for you to find the time to craft captions that will wow your audience.
The Headline Counts Most
Instagram allows 2,200 characters in the captions, which is a great thing if you are comparing this platform with Twitter where you cannot post more than 140 characters. However, keep in mind that your audience will not see the whole text on their screens. It is only the first couple of lines that are shown; to read the rest of the text, your audience needs to click the ‘More’ button. If you really want to tell a story that people will actually read, make the first few lines as attention-grabbing as possible, to get your customers hooked.
- Attracting Followers - Secret Techniques
Become a Follower
Once you start following people and businesses, Instagram will also suggest other related accounts that you can become a fan of. But don’t let that end there. When you become their follower, start interacting with their content. That will not only spread awareness of your brand, but it will also humanize it, which people greatly appreciate.
Humor Works Better Than Fact
If you have the opportunity to weave humor into your ad, you’ll do yourself a huge favor. Humor lightens the mood, disarms the antagonistic, and sets the stage for positive interaction.
- Hashtags - The Silent Weapon
Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts.
Instagram has gone through a lot of changes since its initial release in 2010. But through it all, one thing has remained consistent: the importance of Instagram hashtags.
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business.
Take topics relevant to keywords that have to do with your business. A hashtag must also be searched for. Find the appropriate keywords and look at the number of used hashtags. Do not use hashtags that have nothing to do with the post or your profile. Don't be afraid to use general hashtags. If you have an online store for shoes, tag your posts by default with #shoes, #fashion, #sneaker (when appropriate). People who are looking for this hashtag, then come across your image. The competition is greater for you, but your image has a good chance to gain awareness. It must visually stand out of course.
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A few things to keep in mind:
- When people with private profiles tag posts, they won’t appear publicly on hashtag pages
- Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work.
- You can only add hashtags to your own posts. You can’t tag other people’s photos/videos.
- You can use up to 30 hashtags on a post and 10 on a story.
Top 50 Instagram Hashtags of 2020
Here is an up-to-date list of the top 50 Instagram hashtags of 2020:
- #gym
- #summer
- #workout
- #autumn
- #model
- #instapic
- #happiness
- #motivation
- #life
- #cool
- #hot
- #music
- #hair
- #instamood
- #beauty
- #landscape
- #repost
- #ootd
- #photography
- #inspiration
- #design
- #beautiful
- #bestoftheday
- #makeup
- #fit
- #l4l
- #goals
- #style
- #swag
- #health
- #nyc
- #funny
- #healthy
- #friends
- #blogger
- #photo
- #food
- #fun
- #happy
- #artist
- #pink
- #instagood
- #me
- #f4f
- #fitfam
- #cute
- #followforfollow
- #pretty
- #art
The Top 30 Instagram Hashtags of All Time
- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #like4like
- #picoftheday
- #art
- #happy
- #photography
- #followme
- #style
- #follow
- #instadaily
- #travel
- #life
- #cute
- #fitness
- #nature
- #beauty
- #girl
- #TBT
- #followforfollow
- #ootd
- #family
- #l4l
- #cool
- #igers
- #repost
Don’t Always Use the Most Popular Instagram Hashtags
By definition, the most popular hashtags are the most used hashtags. #love, for instance, has been used in 1.2 billion posts. This presents a problem if you are hoping to use hashtags that will make your posts stand out.
You need to balance your wish to use popular hashtags against the danger of being crowded out of high demand topics. In many ways, this is similar to SEO when you try to chase keyword terms in Google’s search engine.
Did you know Instagram has over 1 billion active users every month? And 90% of users follow a business on Instagram.
𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗢 𝗕𝗘 𝗔 𝗣𝗔𝗥𝗧 𝗢𝗙 𝗧𝗛𝗘 DMJ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 💯💳 𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 Digital Marketing.
Did you know Instagram has over 1 billion active users every month? And 90% of users follow a business on Instagram.
𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗢 𝗕𝗘 𝗔 𝗣𝗔𝗥𝗧 𝗢𝗙 𝗧𝗛𝗘 DMJ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 💯💳 𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 Digital Marketing.
Here are different types of community hashtags you can use
- Hashtags indicating your product or service, like #sweater or #coffeeshop
- Hashtags indicating your niches in your industry, like #weddingphotographer or #travelphotographer
- Hashtags for Instagram communities in your industry, like #bakersofinstagram or #foodiesofinstagram
- Hashtags for special events or seasons, like #whiteday or #nationaldonutday
- Hashtags using location, like #pastrynyc, #madeintoronto, or #sydneysweets
- Daily hashtags, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday
- Hashtags with phrases relevant to what you do, like #becreative or #bakerylove
- Hashtags with acronyms, like #qotd (quote of the day) or #ootd (outfit of the day)
- Hashtags with emojis, like #
or #
To save you time, I’ve put together a list of best Instagram tools to improve your Instagram presence in 2020.
𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗢 𝗕𝗘 𝗔 𝗣𝗔𝗥𝗧 𝗢𝗙 𝗧𝗛𝗘 DMJ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 💯💳 𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗢 𝗟𝗘𝗔𝗥𝗡 Digital Marketing.
The leading Instagram hashtag research tool. The flick is a hashtag discovery tool that uses artificial intelligence to help people find the perfect hashtags for their niche and industry.
INSTAGRAM MARKETING TOOL
Tool #1- Flick: Instagram Hashtag Tool
Search Results
Web result with site linFlick: Instagram Hashtag Tool
Flick can significantly reduce the amount of time their clients spend on researching the perfect hashtags for their profile.
In fact, they reduce it so much that it’s only going to take you a few minutes – when normally it could take hours.
Don’t forget to check out FREE seven-day TRIALTool #2- HashtagsForLikes
HashtagsForLikes is a powerful hashtag generator tool that provides you with the most popular and trending hashtags for any niche. Using the right hashtags can help you boost your reach and get seen by more people in your niche.
You can attract more genuine followers using relevant hashtags and stop wasting time on irrelevant ones. Both Instagram and Twitter marketers use this powerful tool to get access to the best hashtags for their businesses.
Join NOW FOR FREE HashtagsForLikes
Join NOW FOR FREE HashtagsForLikes
Tool #3 - RITETAG
RiteTag will let you right-click on any image or text, then instantly give you a list of hashtag suggestions based on real-time hashtag engagement.
Different colors indicate different hashtag strengths:
- GREEN = use this hashtag to get seen now.
- BLUE = use this hashtag to get seen over time.
- RED = do not use this hashtag, your posts will disappear in the crowd.
- GRAY = do not use this hashtag, very few people are following it.
With RiteTag you have an easy solution for finding non-obvious trending hashtags in 28 languages that boost reach of your posts and grow your Insta-following.
Tool #4 - HypeAuditor: Analyze Your Instagram Followers
Have you ever had a sneaking suspicion that some of your followers weren’t real? If you have over 1,000 followers, HypeAuditor will analyze your profile for your audience quality, demographics and engagement. They will make sure you only have real, quality Instagram followers who want to be there and engage with your content. As a content creator, it’s a great feeling when someone engages with your posts. HypeAuditor can help you make sure those are real engagements. This can help you zero in on your loyal audience and encourage them to engage with your posts.
Top-rated toolkit based on Trustpilot. Try these tools and get 3X organic growth.10x boost Instagram post likes with this hashtag generator.
They also allow for the following modules as per your request during your order. You can automate one to ten accounts.
Modules:
- Basic – Automatically likes, follows, and unfollows
- Scheduled Posting – Automatically posts your content for you according to your schedule
- Direct Messages – Send bulk DMs to your target audience
- Comment Tracker – This feature lets you keep up with all comments in your feed
These Instagram marketing tools will help you understand your audience, grow your followers and engage with the people you want to get your content in front of.
Pay attention to high-quality content and take the chance of viral marketing to increase your name recognition on the Internet. Stick to your strategy and after some time you will have an Instagram profile with your own little community.
Also Read,
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